ReactX is an innovative cross-device advertising platform that facilitates the programmatic buying and selling of custom high impact responsive and adaptive advertising units that are native to site design. Despite the growing adoption and popularity of programmatic online advertising, the vast majority of brand spend is restricted to traditional banner ads, while video and custom rich media creative is still sold manually via traditional direct sales channels. Predicting the need to solve this inefficient method, ReactX was founded in 2010 to eliminate the need for manual rich media development on custom integrations by creating technology that turns creative elements into adaptive “standardized” ad units that can programmatically fill identified unused space outside of standard website content regardless of the size and layout.
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