ReactX welcomes Monica Higgins as new Vice President of Strategic Sales. Monica fosters relationships with brands and agencies to bring scale and efficiency to their High Impact digital advertising executions through RTB exchanges.
Prior to joining ReactX, Monica managed the yield and operations of the AOL Platforms Premium Formats product. During her time at AOL she launched AOL Platforms’ vertical offering coined Super Channels, Project Devil which enabled IAB Rising Star formats across the Advertising.com network, and created product innovations that added further scale and automation to the AOL Premium Formats offering.
Monica holds a Bachelor of Science in Advertising and Marketing Communications from the Fashion Institute of Technology in New York, NY and has previous ties to MTV Networks and Saatchi & Saatchi New York. Monica currently resides in Los Angeles and works at the ReactX headquarters located in Santa Monica California.