NEW YORK, NY–(Marketwired – Jan 21, 2015) – Varick Media Management and ReactX announced today, at the Ad Exchanger Industry Preview 2015 conference in NYC, a partnership to deliver high-impact ad creatives at scale in real-time by offering rich media, Flash and HTML5 ad executions across thousands of sites programmatically. “Previously, delivering high-impact ad creativesRead more
ReactX welcomes Monica Higgins as new Vice President of Strategic Sales. Monica fosters relationships with brands and agencies to bring scale and efficiency to their High Impact digital advertising executions through RTB exchanges. Prior to joining ReactX, Monica managed the yield and operations of the AOL Platforms Premium Formats product. During her time at AOLRead more
ReactX Accesses More Than 10 Billion High Impact Custom Programmatic Ad Impressions Per Month Enhancements Provide First-Party Inventory with Pre-auction Impression Qualification Ensuring 100% Viewability LOS ANGELES, July 16, 2014 /PRNewswire/ — ReactX (http://www.reactx.com), a leader in the automation of billions of digital brand dollars across all screens programmatically, today announced new technology enhancements that enable advertisers toRead more
Highly Disruptive Offering Adds Auditing Tools for Custom Ad Creatives
LOS ANGELES, April 30, 2014 /PRNewswire/ – ReactX (http://www.reactx.com), a leader in the automation of billions of digital brand dollars across all screens programmatically, announced today an offering to audit high impact ‘non standard’ premium custom ad creatives at scale through the AppNexus platform.
LOS ANGELES, April 23, 2014 /PRNewswire/ — ReactX, a leader in the automation of billions of digital brand dollars across all screens programmatically, today introduced capabilities for supply side (websites and publisher networks) to integrate high impact, custom premium advertising on the fly across their properties. Supply side users can leverage ReactX to programmatically serve (in real-time) highlyRead more
Maximize Buy Values for Brands, Automate Rich Media Development Across Multiple Websites, and Buy Side Capabilities for Custom Rich Media and Video at Scale LOS ANGELES, CA, March 26, 2014 – ReactX, a leader in the automation of billions of digital brand dollars across all screens programmatically, today introduced capabilities to give buy side (brands and agencies)Read more
PALM DESERT, Calif., Feb. 10, 2014 /PRNewswire/ — Skinected announced today, at the Interactive Advertising Bureau’s (IAB) Annual Leadership Meeting (ALM) in Palm Desert, California, that the company is changing its name to ReactX. ReactX stands for “reactive exchange” and is one of the most powerful, open and customizable high-impact premium RTB advertising technology platforms onRead more