LOS ANGELES, April 23, 2014 /PRNewswire/ — ReactX, a leader in the automation of billions of digital brand dollars across all screens programmatically, today introduced capabilities for supply side (websites and publisher networks) to integrate high impact, custom premium advertising on the fly across their properties. Supply side users can leverage ReactX to programmatically serve (in real-time) highly engaging adaptive ads with CTRs and RPMs that create incremental revenues that far exceed standard ad banner performance metrics.
Publishers can now monetize video and rich media in previously unused space across their entire networks without the burden of technology limits and costly sales and development resources. ReactX’s high impact tag technology can be deployed remotely at scale (server side) to dynamically enable ad zones around content that qualify each impression pre-auction and ensure viewability. Innovative publisher controls allow for the management of ad positions, frequency, geo-specific price floors and optimized display.
“Readers are inherently attracted to engaging, rich and dynamic content,” said Chip Meyers, CEO of ReactX. “The same holds true for digital advertising, especially in today’s era of the real-time digital consumer. The ability to integrate rich media is a necessity for publishers, because these are the ads that grab people’s attention, influence engagement and drive business results. Only ReactX can provide publishers the ability to quickly and easily integrate these ads anywhere, without investing in technical resources.”
ReactX can easily and seamlessly be integrated with supply side platforms (SSPs), demand side platforms (DSPs) and exchanges, to provide enhanced monetization to supply partners and programmatic, real-time access to high impact creative formats for demand partners including takeovers, responsive skins and IAB Rising Stars.
ReactX offers us a simple and efficient solution for integrating rich media across our publishing partners’ sites, improving the look and feel of our offering in the process,” said Founder and President Bryan Robb of Digital Throttle. “High impact, custom premium ads are significantly better at drawing a viewer’s attention, and drastically outperformed traditional banner ads. ReactX’s true value to our publisher network however, was in how quickly we were able to not only deploy and scale our internal high impact premium custom ads across our network, but to also attract new third party brand buyers to bid on our premium inventory.”
ReactX Technology Features:
- Enable websites for any high impact ad units
- Batch enable large publisher portfolios instantly
- No manual tag deployment required
- Manage all positions/zones with a single tag
- Full control over floor prices, reach and frequency
- Apply creative display rules and dynamic CSS/JS
- Integrated reporting with your ad platform
- Monetize unused out-of-page screen ‘real estate’ for incremental revenue
- Leverage demand across leading DSP’s and RTB exchanges
ReactX is the ad industry’s largest and most innovative premium high impact custom cross device advertising technology platform built specifically for RTB. ReactX has exclusive integrations with the most powerful and largest buyers and sellers of digital advertising that helps them scale high impact ad units across biddable inventory that previously were only available in direct, manual buys. Led by long time experts of premium display and rich media, ReactX allows brand marketers to marry their reach and engagement goals by combining the impact and engagement of rich media, large canvas type ads with the efficiency and scale of programmatic buying. ReactX is headquartered in Venice, CA and advised by top industry leaders such as Mike Wann, CRO Fullscreen; Ari Paparo, EVP Bazaarvoice; Max Mead/SVP Tubmogul; and Alex Berger, Founder of the Oligarchs and Entjoy. For more information on ReactX, please visit http://www.reactx.com.