LOS ANGELES, April 23, 2014 /PRNewswire/ — ReactX, a leader in the automation of billions of digital brand dollars across all screens programmatically, today introduced capabilities for supply side (websites and publisher networks) to integrate high impact, customRead more

Panelists tried to identify the reasons for this lag in creative — among them “standard banner sizes” available in programmatic, according to Stefan Kosel, GM Product, Reactx. “Forget about fixed sizes,” said Kosel. “Publishers don’t have fixed size pages, they have responsive design.”
Opening up formats would help with another challenge: “Trying to get creatives excited” about the possibilities of imaginative work combined with technology, noted Waddle.

ReactX Accesses More Than 10 Billion High Impact Custom Programmatic Ad Impressions Per Month Enhancements Provide First-Party Inventory with Pre-auction Impression Qualification Ensuring 100% Viewability LOS ANGELES, July 16, 2014 /PRNewswire/ — ReactX (http://www.reactx.com), a leader in theRead more

Original Article: www.the-makegood.com Bryan Robb is the Founder and President of Digital Throttle, a vertical ad network that provides online advertising solutions across a highly-focused community of websites. Prior to founding Digital Throttle, Robb led aftermarketRead more

Original Article: http://www.mediapost.com by Chip Meyers Digital advertising gives brand marketers the ability to orchestrate campaigns with remarkable scale, to reach specifically targeted audiences with a precision that could only be dreamt of in traditional media.Read more