Impression pixels/trackers can be added in DBM in the same ‘3rd Party Tag’ input field the ReactX creative tag is added to (see screenshot). The tracker code/tags should be added after the closing tag. Make sure macros are substituted for placeholders such as [TIMESTAMP] to ensure proper cache busting.
We’re format agnostic and enable ad zones by position. Specific formats fall under respective positions (e.g. a Billboard is ‘Top’ and so is Pushdown while Footer is ‘Bottom’ position). Each creative has a unique position (with multi-positions grouped as ‘Custom’) and must match the impression’s allowed/available position. The available positions for each biddable impression areRead more
NEW YORK, NY–(Marketwired – Jan 21, 2015) – Varick Media Management and ReactX announced today, at the Ad Exchanger Industry Preview 2015 conference in NYC, a partnership to deliver high-impact ad creatives at scale in real-time by offering rich media, Flash and HTML5 ad executions across thousands of sites programmatically. “Previously, delivering high-impact ad creativesRead more
“THE FUTURE OF DIGITAL ADVERTISING” (Don’t just take our word for it, watch…)
ReactX welcomes Monica Higgins as new Vice President of Strategic Sales. Monica fosters relationships with brands and agencies to bring scale and efficiency to their High Impact digital advertising executions through RTB exchanges. Prior to joining ReactX, Monica managed the yield and operations of the AOL Platforms Premium Formats product. During her time at AOLRead more
Source: www.emarketer.com As programmatic advertising—an automated, technology-driven method of buying and selling digital display advertising—becomes a common method for securing banner ad inventory, both buyers and sellers look to apply it to the most premium of inventory: digital video. […] Perhaps the greatest allure of programmatic video buying is that it promises to erase theRead more
Chip Meyers, ReactX CEO, asks why brands that are willing to take their media-buying in-house are not doing likewise with their creative? For many major brands, programmatic ad buying is no longer an experiment — it’s part of their long-term marketing strategy. With brands committing themselves to the method, the next step for more and more businesses is to take the development of these campaigns in-house.
Panelists tried to identify the reasons for this lag in creative — among them “standard banner sizes” available in programmatic, according to Stefan Kosel, GM Product, Reactx. “Forget about fixed sizes,” said Kosel. “Publishers don’t have fixed size pages, they have responsive design.”
Opening up formats would help with another challenge: “Trying to get creatives excited” about the possibilities of imaginative work combined with technology, noted Waddle.
ReactX Accesses More Than 10 Billion High Impact Custom Programmatic Ad Impressions Per Month Enhancements Provide First-Party Inventory with Pre-auction Impression Qualification Ensuring 100% Viewability LOS ANGELES, July 16, 2014 /PRNewswire/ — ReactX (http://www.reactx.com), a leader in the automation of billions of digital brand dollars across all screens programmatically, today announced new technology enhancements that enable advertisers toRead more
Original Article: www.the-makegood.com Bryan Robb is the Founder and President of Digital Throttle, a vertical ad network that provides online advertising solutions across a highly-focused community of websites. Prior to founding Digital Throttle, Robb led aftermarket online sales for Source Interlink Media, the parent company of over 60 iconic brands such as Hot Rod, Motor Trend,Read more