“THE FUTURE OF DIGITAL ADVERTISING” (Don’t just take our word for it, watch…)
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“THE FUTURE OF DIGITAL ADVERTISING” (Don’t just take our word for it, watch…)
Chip Meyers, CEO and Founder of ReactX (formerly Skinected), speaks to CPXi at the IAB’s Annual Leadership Meeting. He explains the company’s reason behind their rebrand and talks about what his company does: the programmatic buying and selling of high impact, custom ads at scale in RTB.
In this TraderTalkTV episode, Stefan Kosel, co-founder of ReactX, breaks down their product offering, which is highly focused on real-time bidding on non-standard ads at scale, with high-impact custom integration. 30-40% of budgets go to manual one-time creatives because it’s been difficult for publishers to put non-standard formats into a programmatic exchange. Stefan discusses howRead more