News & Press

We are enabling the programmatic buying of high impact custom premium ad inventory at scale via RTB. Our buy side tools now enable brands and agencies to leverage cool, custom branded integrations using audience data and insights, which in turn gives them the ability to maximize their buy value and yield for non standard and highly engaging creative. It’s the same process they already use with boring, old standard ad formats, which unfortunately have contributed to consumer banner blindness and depressed CPMs. This is the race to the top of programmatic, as opposed to what the industry has perpetuated in terms of the race to the bottom.

Highly Disruptive Offering Adds Auditing Tools for Custom Ad Creatives

LOS ANGELES, April 30, 2014 /PRNewswire/ – ReactX (http://www.reactx.com), a leader in the automation of billions of digital brand dollars across all screens programmatically, announced today an offering to audit high impact ‘non standard’ premium custom ad creatives at scale through the AppNexus platform.

LOS ANGELES, April 23, 2014 /PRNewswire/ — ReactX, a leader in the automation of billions of digital brand dollars across all screens programmatically, today introduced capabilities for supply side (websites and publisher networks) to integrate high impact, custom premium advertising on the fly across their properties. Supply side users can leverage ReactX to programmatically serve (in real-time) highlyRead more

Sad but true: programmatic has been limited by its reliance on standard units, even ones as fun and funky as IAB’s Rising Stars. Complex, high-impact units (think rich media and video) tend to fall under the purview of direct sales because they require custom integrations and seemingly endless rounds of testing. Constant hand-holding equals a lack of automation, depriving elaborate branded executions the glory of scale.

Original Article: http://www.mediapost.com by Chip Meyers Digital advertising gives brand marketers the ability to orchestrate campaigns with remarkable scale, to reach specifically targeted audiences with a precision that could only be dreamt of in traditional media. By now, this much is a given. But by and large, the capacity to create and deliver deep brand experiencesRead more

Maximize Buy Values for Brands, Automate Rich Media Development Across Multiple Websites, and Buy Side Capabilities for Custom Rich Media and Video at Scale LOS ANGELES, CA, March 26, 2014 – ReactX, a leader in the automation of billions of digital brand dollars across all screens programmatically, today introduced capabilities to give buy side (brands and agencies)Read more

Los Angeles based ReactX is currently seeking a Senior Software Engineer.  As a Senior LAMP Architect, you will be a key member of a top-shelf engineering team with lots of growth potential. You’ll work closely with the product team to develop new features for our Real Time Bidding platform. You will also play a criticalRead more

Chip Meyers, CEO and Founder of ReactX (formerly Skinected), speaks to CPXi at the IAB’s Annual Leadership Meeting. He explains the company’s reason behind their rebrand and talks about what his company does: the programmatic buying and selling of high impact, custom ads at scale in RTB.

ReactX is looking for a talented, experienced, and highly motivated Product Manager. The individual will be working very close to the Head of Product. The Product Manager will serve as a critical intersection between all of the Company’s departments including the executive, engineering, sales, marketing, and operations departments.  ReactX Product Managers are entrepreneurial, driven go-getters thatRead more

Original Article: http://www.mediapost.com by Chip Meyers You don’t need to consult the leading voices in the digital advertising industry to know that programmatic ad buying has altered the way forward-thinking brands find and engage new audiences at scale. Programmatic has proven to be a tremendous asset for brands to find their target audiences, wherever they happenRead more