News & Press

LOS ANGELES, April 23, 2014 /PRNewswire/ — ReactX, a leader in the automation of billions of digital brand dollars across all screens programmatically, today introduced capabilities for supply side (websites and publisher networks) to integrate high impact, custom premium advertising on the fly across their properties. Supply side users can leverage ReactX to programmatically serve (in real-time) highlyRead more

In this TraderTalkTV episode, Stefan Kosel, co-founder of ReactX, breaks down their product offering, which is highly focused on real-time bidding on non-standard ads at scale, with high-impact custom integration. 30-40% of budgets go to manual one-time creatives because it’s been difficult for publishers to put non-standard formats into a programmatic exchange. Stefan discusses howRead more