PALM DESERT, Calif., Feb. 10, 2014 /PRNewswire/ — Skinected announced today, at the Interactive Advertising Bureau’s (IAB) Annual Leadership Meeting (ALM) in Palm Desert, California, that the company is changing its name to ReactX. ReactX stands for “reactive exchange” and is one of the most powerful, open and customizable high-impact premium RTB advertising technology platforms onRead more
Great opportunity for a Director, Product Marketing to join a fast growing, industry leading, driven, and committed ad-tech business. Be part of the exciting space of innovation that ReactX is at the forefront of! We’re seeking a Director, Product Marketing who is an experienced software product marketing expert who is passionate about disruptive advertising softwareRead more
Job Description: As a member of the Media Services team, you will be responsible for identifying and securing partnerships with publishers to monetize their inventory via ReactX Ad Exchange and our direct advertiser relationships. You must be able to quickly to identify opportunities, source relationships and close deals. You should also be comfortable undertaking researchRead more
In this TraderTalkTV episode, Stefan Kosel, co-founder of ReactX, breaks down their product offering, which is highly focused on real-time bidding on non-standard ads at scale, with high-impact custom integration. 30-40% of budgets go to manual one-time creatives because it’s been difficult for publishers to put non-standard formats into a programmatic exchange. Stefan discusses howRead more