Maximize Buy Values for Brands, Automate Rich Media Development Across Multiple Websites, and Buy Side Capabilities for Custom Rich Media and Video at Scale

LOS ANGELES, CA, March 26, 2014 – ReactX, a leader in the automation of billions of digital brand dollars across all screens programmatically, today introduced capabilities to give buy side (brands and agencies) the ability to create and deploy high impact, custom premium advertising via real time bidding (RTB). Announced during ad:tech San Francisco, brands can now programmatically reach multiple touch points across a wide variety of publisher networks at previously unreachable scale; all while eliminating the associated time, technology, creative, and cost pain points.

“ReactX is on a mission to transform the way brands think about high impact, custom premium ads,” said Chip Meyers, CEO, ReactX. “We address a long overdue need for brands—the ability to deliver sophisticated and adaptive ads via RTB. Tradition has held rich media including takeovers, peels, skins, IAB Rising Stars and custom creative from Adobe’s authoring tools ‘hostage’ from programmatic, due to the complexities of how they are created and delivered. ReactX eliminates the complexities buy side advertisers face, allowing them to create and deploy custom ads quicker, smarter, and more efficiently than ever before.”

The ReactX technology platform powers leading demand side providers’ high impact custom ad marketplaces, and eliminates manual rich media development on custom integrations across multiple sites and channels by turning creatives into ‘adaptive’ ad units. With it, brands can streamline the traditional pre-qualification and RFP process for placing high impact, custom premium ads on publisher sites—a process that can take months and cost thousands of dollars. The platform also enables brands to connect to a wide variety of existing creative and data sources to generate a top-of-the-funnel brand lift opportunity on targeted inventory.

“Today’s process of delivering high impact, custom premium ads is broken. With today’s introduction, ReactX continues to be a pioneer in bringing scale and automation to these ads. In the process, our technology platform has become the beacon for bringing the estimated $200 billion in brand dollars that sits outside of digital into RTB,” continued Meyers.

“Time is money when it comes to advertising,” said John Winsor, CEO of ad agency Victors & Spoils and chief innovation officer of Havas Worldwide. “The need to deliver real-time content is a significant one. Luckily, we are living in an era where technology innovation has allowed brands to overcome the complexities of delivering traditional digital advertising quickly and effectively. Agencies, once thought of as the only way to sustain digital marketing, are being challenged as technology replicates their capabilities.”

ReactX Technology Features:

• Create and deploy High-Impact rich media ads with ease
• Full support of IAB Rising Stars, Flash, HTML5 and video
• Progressive point-and-click creative tools and templates
• Build cross-device responsive HTML5 ads with a few clicks
• Leverage third party creative tags and tools
• Integrate click tracking, pixels and custom macros
• Review and share live previews
• Manage creative through an integrated dashboard
• Build and traffic multi-zone ‘takeover’ creative
• Single tag format agnostic adaptive ad zones
• 100% pre-qualified premium impressions

ABOUT REACTX 

ReactX is the industry’s most powerful, open and custom premium high-impact advertising technology platform. The company serves the largest and most innovative buyers and sellers of online advertising by helping them to scale high impact ad units across biddable inventory that previously were only available in direct buys. Led by pioneers of premium display and rich media, ReactX allows brand marketers to marry their reach and engagement goals by combining the impact and engagement of rich media, large canvas type ads with the efficiency and scale of programmatic buying. Based in Venice, CA, ReactX is advised by an outstanding group of industry leaders such as Mike Wann, CRO Fullscreen; Ari Paparo, EVP Bazaarvoice; Max Mead/SVP Tubmogul; and Alex Berger, Founder of the Oligarchs and Entjoy. For more information on ReactX, please visit WWW.REACTX.COM.

Press contact
Dave Struzzi
Spark PR for ReactX
dave@sparkpr.com
646.291.6073